From wikipedia: In typography, Futura is a geometric sans-serif typeface designed in 1927 by Paul Renner. It is based on geometric shapes that became representative of visual elements of the Bauhausdesign style of 1919–1933.[1] Commissioned by the Bauer Type Foundry, in reaction to Ludwig & Mayer's seminal Erbar of 1922, Futura was commercially released in 1927.
From myfonts.com: In 1927, stimulated by the Bauhaus experiments in geometric form and the Ludwig & Mayer typefaceErbar, Paul Renner sketched a set of Bauhaus forms; working from these, the professional letter design office at Bauer reinvented the sanserif based on strokes of even weight, perfect circles and isosceles triangles and brought the Universal Alphabet and Erbar to their definitive typographic form. Futura became the most popular sanserif of the middle years of the twentieth century.
This has to be one of my favorite fonts. It's popular all right and for good reason. I think the clean geometric shapes may have something to do with it. I am partial to the above style, Futura Book.

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